上海
從童星出道的“美國甜心”，到橫掃全球的流行歌后；從金球獎提名女主，到戛納封后；
再到一手打造出估值20億美金的美妝品牌 Rare Beauty，身家飆到13億美元，成功躋身全球億萬富豪榜！
她就是賽琳娜·戈麥斯（Selena Gomez）——妥妥的人生贏家。然而，最近外媒爆料她在事業(yè)上翻車了……
《福布斯》：賽琳娜·戈麥斯的心理健康創(chuàng)業(yè)公司上個月無法支付員工工資
Wondermind, a mental health startup cofounded by singer, actor and business mogul Selena Gomez, is in the midst of a crisis after apparently running out of cash and failing to pay its employees, vendors and freelancers starting in late March.
由歌手、演員兼商業(yè)大亨賽琳娜·戈麥斯聯(lián)合創(chuàng)辦的心理健康初創(chuàng)公司 Wondermind，如今正陷入一場危機：自3月下旬起，公司疑似資金短缺，無法支付員工工資、供應(yīng)商款項和自由撰稿人稿費。
For now, the Los Angeles-based company, which employs around 15 people to publish articles, interviews and podcasts about mental health topics, is being kept afloat by Gomez’s mom and Wondermind’s CEO Mandy Teefey, who told employees on Thursday that she took out a loan against her home to pay back its outstanding debts.
這家總部位于洛杉磯、擁有約15名員工的公司，目前主要發(fā)布心理健康相關(guān)的文章、采訪和播客，正在靠戈麥斯的母親——同時也是Wondermind CEO的曼迪·蒂菲艱難支撐。她在上周四告訴員工，自己已經(jīng)抵押房產(chǎn)貸款，來償還公司的部分債務(wù)。
Employees have been repaid for one missing paycheck but are still waiting on another, while freelancers and vendors are owed tens of thousands (if not hundreds of thousands) of dollars.
員工們目前收到了其中一筆拖欠的工資，但另一筆錢仍未到賬；與此同時，公司還拖欠自由撰稿人和供應(yīng)商數(shù)萬甚至數(shù)十萬美元的款項。
Gomez, 32, is one of America’s richestself-madeentrepreneurs, worth an estimated $700 million. Her fortune is largely tied up in her Rare Beauty makeup line, which she started in 2020 and had nearly $370 million in revenue in 2023.
32歲的戈麥斯是美國最富有的白手起家企業(yè)家之一，個人凈資產(chǎn)估計約為7億美元。她的大部分財富來自她在2020年創(chuàng)立的美妝品牌 Rare Beauty，該品牌在2023年的營收接近3.7億美元。
She launched Wondermind in 2021 with her mom and Daniella Pierson, the founder and CEO of women’s newsletter The Newsette.
2021年，她和母親曼迪·蒂菲以及女性資訊平臺 The Newsette 的創(chuàng)始人兼CEO 達妮艾拉·皮爾森共同創(chuàng)辦了 Wondermind。
In 2022, a year after its launch, Wondermind raised $5 million at a $100 millionvaluationin a Series A funding round led by Serena Williams’ Serena Ventures, with participation from the family office of real estate billionaire Barry Sternlicht .
2022年，也就是Wondermind成立一周年時，該公司在由網(wǎng)球明星塞雷娜·威廉姆斯的投資公司Serena Ventures 領(lǐng)投的A輪融資中，以1億美元的估值籌集了500萬美元，房地產(chǎn)億萬富翁巴里·斯特恩利希特的家族基金也參與了本輪融資。
Two current employees say problems began in January 2023. That’s when Teefey became sole CEO. Pierson had been running the company with her as co-CEO but exited that same month. It’s unclear why. Both she and the company declined to comment on her departure. Either way, that’s when Teefey, who had reportedly managed Gomez’ career for many years, took the reins alone.
據(jù)兩位現(xiàn)任員工透露，問題始于2023年1月。當時，曼迪·蒂菲成為公司唯一的首席執(zhí)行官。在此之前，達妮艾拉·皮爾森曾與她共同擔任聯(lián)席CEO，但她在同月退出了公司。關(guān)于皮爾森離職的原因，目前尚不清楚，她本人和公司均拒絕對此發(fā)表評論。不管原因如何，從那時起，曾長期負責戈麥斯事業(yè)的蒂菲正式獨自掌控Wondermind的運營。
These two employees argue Teefey did not have the operational knowledge to make thebrandsucceed. According to these employees, Teefey turned down crucial brand deals if they wanted her daughter to be involved, including a multi-million dollar deal with Airbnb, which they say contributed to the company’s financial problems.
這兩位員工表示，曼迪·蒂菲缺乏足夠的運營管理經(jīng)驗，無法帶領(lǐng)品牌走向成功。據(jù)他們透露，蒂菲曾拒絕多個知名品牌合作機會，尤其是那些希望賽琳娜親自參與的合作案，其中包括與愛彼迎的數(shù)百萬美元合作，這也被認為是導(dǎo)致公司財務(wù)危機的原因之一。
Gomez, for her part, does not have an active role at Wondermind. She’s listed as the chief impact officer on the company’s website. “We have to fight with her agent to get her to do anything for us and she rarely does. And by ‘do anything’ I mean post something on Instagram or interview her for an article so it does goodtraffic,” one Wondermind employee told Forbes , noting that Gomez met with the staff only once in three years.
至于戈麥斯本人，她在 Wondermind 并不承擔實際運營角色。雖然她在公司官網(wǎng)上被列為“首席影響力官”，但據(jù)一位 Wondermind 員工向《福布斯》透露：“我們每次都得跟她的經(jīng)紀人反復(fù)溝通，才能讓她為公司做點什么，而且她還是很少配合。所謂的‘做點什么’，也不過是發(fā)條 Instagram 或接受采訪，帶來點流量而已。”該員工還指出，戈麥斯在過去三年里只和團隊見過一次面。
對于收入不菲的明星搞副業(yè)，還拖欠普通人工資，網(wǎng)友們炸鍋了：
她不是很能賺錢嗎？
真是瘋了！
本期重點詞匯
startup/ ?stɑ?t?p / n.新創(chuàng)辦的 (小公司)
vendor / ?vend?r / n.賣主，供應(yīng)商（指出售商品或服務(wù)的個人或公司）
self-made / ?self?me?d / adj.白手起家的，靠自己努力成功的
valuation / ?v?lju?e??n / n.估值，估價（尤指公司或資產(chǎn)的市場價值）
brand / br?nd / n.品牌
traffic / ?tr?f?k / n.（網(wǎng)站或平臺的）訪問量，流量；交通
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