東郊記憶 · 結(jié)合工業(yè)美學(xué)與現(xiàn)代商業(yè)功能 | INDUSTRIAL AESTHETICS AND BUSINESS

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在城市發(fā)展的浪潮中，工業(yè)廠房作為歷史的見證，承載了無數(shù)的記憶與故事。然而，隨著時代的變遷，這些厚重的建筑常常被遺忘在發(fā)展的角落。如今，城市更新的理念逐漸深入人心，工業(yè)廠房的外立面改造，成為了城市美學(xué)的新焦點。昔日冷冰冰的鋼結(jié)構(gòu)與砌體墻面，經(jīng)過設(shè)計師和AI的巧思心血，呈現(xiàn)出一幅幅生動的畫卷。外立面的城市更新，不僅是對老舊建筑的修復(fù)，更是對城市肌理的再造。藝術(shù)涂鴉、綠植墻面、LED燈帶等新元素的加入，為原本單調(diào)的空間注入了活力與生機(jī)，猶如沉睡蘇醒，展現(xiàn)出它全新的面貌。

In the wave of urban development, industrial plants as historical witnesses, bearing countless memories and stories. However, with the change of The Times, these heavy buildings are often forgotten in the corner of development. Nowadays, the concept of urban renewal is gradually deeply rooted in people's hearts, and the transformation of the facade of the industrial plant has become a new focus of urban aesthetics. The cold steel structure and masonry walls of the past, through the ingenuity of designers and AI, present a vivid picture. The urban renewal of the facade is not only the restoration of the old building, but also the reconstruction of the urban texture. The addition of new elements such as artistic graffiti, green walls and LED light belts has injected vitality and vitality into the original monotonous space, just like waking up from sleep, showing its new look.

在這場轉(zhuǎn)型中，設(shè)計師們不僅追求美學(xué)上的卓越，更注重功能上的提升，使工業(yè)廠房在保留歷史韻味的同時，變得更加宜居和人性化。這里將成為工作與生活完美融合的場所，吸引著創(chuàng)意產(chǎn)業(yè)、藝術(shù)工作室和初創(chuàng)企業(yè)紛紛入駐。城市更新的意義遠(yuǎn)不止于視覺的提升，它更是社會發(fā)展的重要推動力。隨著工業(yè)廠房的改造升級，周邊區(qū)域的經(jīng)濟(jì)活力也得到了顯著提升。當(dāng)然，在這一過程中，我們始終尊重歷史。每一座廠房都承載著獨特的故事，通過保留與改造相結(jié)合的方式，讓歷史與現(xiàn)代和諧對話。這樣的更新，不僅是對建筑本身的再創(chuàng)造，更是對城市文化的傳承與再發(fā)現(xiàn)。工業(yè)廠房的外立面經(jīng)過精心設(shè)計后煥然一新，為這些歷史遺存注入了新的活力。

In this transformation, designers not only pursue aesthetic excellence, but also pay more attention to functional upgrading, so that industrial plants become more livable and humanized while retaining the historical charm. It will be a perfect place to merge work and life, attracting creative industries, art studios and start-ups. The significance of urban renewal is far more than visual enhancement, it is an important driving force for social development. With the upgrading of industrial plants, the economic vitality of the surrounding area has also been significantly improved. Of course, in this process, we always respect history. Each plant carries a unique story, and through the combination of preservation and renovation, history and modern harmony dialogue. Such renewal is not only the re-creation of the building itself, but also the inheritance and rediscovery of urban culture. The facades of the industrial buildings have been carefully designed to give a new look to these historical relics.

一、成都 · 東郊記憶

RESIDENTIAL DESIGN

東郊記憶藝術(shù)區(qū)，作為成都市文創(chuàng)產(chǎn)業(yè)的重要承載地之一，致力于新興產(chǎn)業(yè)的發(fā)展，旨在構(gòu)建一個充滿活力的文創(chuàng)產(chǎn)業(yè)生態(tài)圈。該區(qū)域秉承“工業(yè)遺產(chǎn)+特色園區(qū)”的發(fā)展理念，緊密圍繞工業(yè)遺產(chǎn)的活化利用，通過引入創(chuàng)新產(chǎn)業(yè)、創(chuàng)意元素和設(shè)計理念，進(jìn)一步彰顯其作為工業(yè)遺產(chǎn)匯聚地的獨特魅力。同時，以音樂藝術(shù)和數(shù)字文創(chuàng)為主導(dǎo)產(chǎn)業(yè)，協(xié)同推進(jìn)數(shù)字音樂、電子競技、時尚設(shè)計和直播電商四大細(xì)分領(lǐng)域的發(fā)展，致力于打造一個文商旅城融合發(fā)展的新高地，成為低效用地轉(zhuǎn)型升級的新示范，以及西部文化藝術(shù)產(chǎn)業(yè)的新坐標(biāo)。曾經(jīng)鐵軌交錯、工廠林立、倉庫遍布的區(qū)域，如今隨著一座座工業(yè)遺址的“激活”，正煥發(fā)出新的生機(jī)與活力。

As one of the important carriers of cultural and creative industries in Chengdu, Dongjiao Memory Art District is committed to the development of emerging industries and aims to build a vibrant cultural and creative industry ecosystem. Adhering to the development concept of "industrial heritage + characteristic park", the area closely focuses on the activated utilization of industrial heritage, and further demonstrates its unique charm as a gathering place of industrial heritage through the introduction of innovative industries, creative elements and design concepts. At the same time, with music art and digital cultural creation as the leading industry, we will jointly promote the development of digital music, e-sports, fashion design and live streaming e-commerce, and strive to create a new highland for the integrated development of cultural, commercial and tourism cities, and become a new demonstration of the transformation and upgrading of inefficient land use, as well as a new coordinate for the western culture and art industry. The area that was once interlaced with railway tracks, factories and warehouses is now full of new vitality and vitality with the "activation" of industrial sites.

把歷史歸還于生活，用生活書寫另一段歷史。Return history to life and write another section of history with life.

東郊記憶項目的核心是如何處理舊的歷史價值與新的發(fā)展需求，如何讓新與舊的文化矛盾完成和解，也是設(shè)計師在改建項目中最應(yīng)該去梳理的一步。項目最欣慰的是在“打開”之后，這塊新的場地為周邊的生活帶來的巨大改變，無論是肉眼可見的人氣和視野，還是人文意義的再次復(fù)興。

The core of the eastern suburbs memory project is how to deal with the old historical value and new development needs, and how to reconcile the cultural contradictions between the new and the old, which is also the most important step for designers to kind out in the reconstruction project. The most gratifying part of the project is that after the "opening", this new site has brought great changes to the surrounding life, both in terms of the visible popularity and vision, and the revival of humanistic significance.

東郊記憶的發(fā)展并未止步于此，它不斷壯大、不斷創(chuàng)新，成為了成都國際時尚產(chǎn)業(yè)園。如今，它是國家音樂產(chǎn)業(yè)基地、國家AAAA級旅游景區(qū)、國家文化產(chǎn)業(yè)示范基地、成都國家級文化和科技融合示范基地、國家工業(yè)遺產(chǎn)旅游基地的一部分，也獲得了新聞出版產(chǎn)業(yè)示范項目、國家工業(yè)遺產(chǎn)等榮譽(yù)。還能領(lǐng)略到豐富的藝術(shù)展覽和戲劇演出。定期舉辦各式各樣的文化活動，吸引了無數(shù)的藝術(shù)家和文化愛好者的關(guān)注。此外，東郊記憶還擁有互聯(lián)網(wǎng)創(chuàng)意產(chǎn)業(yè)園區(qū)，為年輕人提供了一個創(chuàng)新創(chuàng)業(yè)的平臺。

The development of East suburb memory does not stop here, it continues to grow and innovate, becoming the Chengdu International Fashion Industry Park. Today, it is a part of the National music Industry Base, National AAAA tourist attraction, National cultural Industry Demonstration Base, Chengdu National culture and technology Integration Demonstration Base, National Industrial heritage tourism base, and has also won the press and publication industry demonstration project, national industrial heritage and other honors. You can also enjoy a wealth of art exhibitions and theatrical performances. A variety of cultural events are held regularly, attracting the attention of countless artists and culture lovers. In addition, Dongjiao Memory also has an Internet creative industry park, which provides a platform for young people to innovate and start businesses.

二、特色亮點

RESIDENTIAL DESIGN

這里不僅僅是一片簡單的旅游區(qū)域，而是一個充滿生命力的文化生態(tài)系統(tǒng)，它通過展演藝術(shù)區(qū)、新文創(chuàng)藝術(shù)區(qū)、賽博朋克區(qū)等多個功能分區(qū)，構(gòu)建了一個多元化且富有創(chuàng)意的文化消費生態(tài)。東郊記憶的七大核心功能區(qū)——展演藝術(shù)區(qū)、新文創(chuàng)藝術(shù)區(qū)、賽博朋克區(qū)、成都舞臺、東山Re°est、7號創(chuàng)意集盒以及北街美食街，各具特色，共同塑造了這一文化聚落的獨特風(fēng)貌。從音樂藝術(shù)的展演到數(shù)字娛樂的體驗，從影視傳媒的探索到創(chuàng)意設(shè)計的實踐，東郊記憶成為了成都乃至整個西部最具影響力的文化藝術(shù)高地。

It is not only a simple tourist area, but also a vibrant cultural ecosystem, which builds a diversified and creative cultural consumption ecology through multiple functional areas such as the performance art area, the new cultural and creative art area, and the cyberpunk area. The seven core functional areas of Dongjiao Memory - Performance Art District, New cultural and Creative Art District, Cyberpunk District, Chengdu Stage, Dongshan Re°est, No. 7 Creative Box and North Street Food Street, each have their own characteristics, and jointly shape the unique style of this cultural settlement. From the performance of music art to the experience of digital entertainment, from the exploration of film and television media to the practice of creative design, Eastern Suburb Memory has become the most influential cultural and artistic highland in Chengdu and even the whole west.

東郊記憶如何煥發(fā)活力，創(chuàng)造“爆款奇跡”：新型產(chǎn)業(yè)形態(tài)+跨界運營，東郊記憶以“音樂展演、數(shù)字文創(chuàng)”為主導(dǎo)，形成影視音樂原創(chuàng)生產(chǎn)地、版權(quán)交易地、直播電商基地數(shù)字電競開發(fā)高地、工業(yè)設(shè)計圈等核心產(chǎn)業(yè)集群聚集音樂、數(shù)字文創(chuàng)、演繹展覽等企業(yè)近300家。

Eastern suburb memory how to revitalize, create "explosive miracle" : new industrial form + cross-border operation, Eastern suburb memory to "music exhibition, digital cultural and creative" as the leading, the formation of film and television music original production, copyright trading, live e-commerce base digital esports development highland, industrial design circle and other core industrial clusters gathered music, digital cultural and creative, interpretation exhibition and other enterprises nearly 300.

復(fù)合型消費業(yè)態(tài)+強(qiáng)品牌力：園區(qū)獨有的空間、氣場、文化，加上強(qiáng)特色的產(chǎn)業(yè)性主力店+自帶流量的超級網(wǎng)紅店+極具場景特色的復(fù)合業(yè)態(tài)新空間，而這類品牌擁有超強(qiáng)的圈層黏性和和消費吸附力，賦予東郊記憶多元的功能和氛圍；足夠藝術(shù)感的場域氛圍+展演場館：擁有成都舞臺、演藝中心、國際藝術(shù)展覽中心、藝術(shù)中心等近30個大小不同、功能各異的場館空間是國內(nèi)最大規(guī)模的專業(yè)演藝場館聚落之一，滿足超級演藝場館聚落+國際IP+高規(guī)格活動等展演需求打造中國時尚的流量入口。

Complex consumption format + strong brand power: the park's unique space, atmosphere, culture, plus strong characteristics of the industrial main store + with traffic super network red store + very scene characteristics of the complex format of new space, and such brands have super circle adhesion and consumption adsorption force, giving the eastern suburb memory of multiple functions and atmosphere; Enough artistic atmosphere + exhibition venue: Chengdu Stage, performing arts Center, international art exhibition center, art center and other nearly 30 different sizes, different functions of the venue space is one of the largest professional performing arts venue settlement in China, to meet the needs of super performing arts venue settlement + international IP+ high-specification activities to create a fashion flow entrance.

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